Marketing Manager – Solmate Socks
We're a small, unique sock company, with a passion for awesome mismatched socks, excellent customer service, and happy employees. We're excited to create a product that is made in the U.S.A. with recycled yarns, and we pride ourselves on creating a work environment where our employees thrive. We want to make sure more people know about us and the pure joy that an awesome pair of socks can bring. That's where you come in, we need a marketing manager.
As a small company, we are looking for someone who is accustomed to wearing multiple hats (or socks) and can conceptualize, develop and implement marketing strategies that bring healthy, long-term growth to the business. The perfect fit for us would be someone who is sociable, outgoing, inquisitive, creative and innovative, and brings a spirit of cooperation.
HIGHLIGHTS OF THE DUTIES AND RESPONSIBILITIES
Develop and execute marketing programs to achieve revenue and profitability goals. Be willing to adjust strategy and tactics to increase effectiveness.
Manage the overall marketing calendar (primarily advertising schedules and placements, as well as promotion schedules). Work with Tradeshow Manager to incorporate all events activities and advertising around those efforts.
Generate content for printed marketing collateral, advertisements, email marketing, and direct mail. In this role you will be the creative resource for the company. You must possess demonstrated writing skills (creating and editing copy) and will create and produce all promotional marketing materials directed toward domestic and international markets. As the key creative resource, you will be using established templates as well as incorporating your original ideas to assemble these materials; so you will need to have experience with graphic design and with the use of design software like InDesign. It is key to understand the importance of a consistent brand image throughout product lines, and promotional materials. These materials include but are not limited to print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
Be comfortable working with printers, review specification sheets, and act as liaison with vendors in such areas as delivering marketing materials and scheduling proofs.
Works closely with the Tradeshow Manager to ensure all marketing and trade show activities are in alignment with each other.
Strong familiarity with digital marketing tools will be needed as you will need to optimize and manage marketing activities and campaigns with the company's websites, email newsletters, and social media accounts.
Provides analysis, and regular status reports on marketing programs.
The job provides the opportunity to travel 10-15% of the year; being a part of our trade show team which gives you a great opportunity to meet with customers and get direct product feedback.
• Strong writing skills are a must
• Working knowledge of graphic design for print and web
• Strong affinity for excellent customer service
• Excellent time management & prioritization
• Software: MS Office (particularly Excel), Adobe InDesign
• Familiarity with email marketing software tools (we use Constant Contact)
• Basic HTML knowledge a plus
• Bachelor's degree in business, marketing or related discipline, or equivalent experience; with a minimum of 4 years of project management, marketing/communications, ecommerce, and online marketing experience.
• Passionate about marketing, customer experiences, and socks!
Solmate Socks offers health care benefits, paid time off, 7 paid holidays, paid volunteer time off, life insurance, a 401(k) employer match up to 5%, and employee discounts to all full-time employees, along with competitive salaries based on experience.
This position is in our Portland, Oregon office.
Please submit cover letter and resume here.